Customer cards
Strengthening customer retention
Relationship marketing and customer retention.
We have the key! We can provide complete package solutions based on our transaction systems.
We can, for instance, configure customer card functions from various individual components: flexible payment, room for additional functions and an option to compile market research data.
Advantage CRM
CRM systems create the conditions for compiling and analysing customer-related data. Date and time, amount, demographic data such as age or occupation and location are all available straight from the chip. Information on hotel visits, the time of day certain purchases are made, the money spent on specific product groups or the marital status of customers are all of interest when designing targeted marketing activities, as is knowledge of regional mobility or customer flow in shops.
Customer cards from hobex can contribute significantly towards customer retention. Information passed on to the customer by SMS or email and telling him of special offers or "last minute" prices help create identification.
Or let customers collect points towards a specific bonus – using the customer card as a basis for creating reward systems for loyal customers. Chips can accumulate points towards a bonus for the next purchase or cheaper parking, for instance, or access to certain areas in the tourism trade (e.g. wellness areas, etc.). The options are virtually limitless.
Take a glance at some customer card projects from hobex:
Vorarlberg-Card: www.gourmetclub.at/gccard.htm
Altenmarkt-Card: http://www.hermes-media.eu/altenmarkt_card.html
Plusregion-Card: http://www.hermes-media.eu/plusregioncard.html
